Logo Design

Where would McDonald’s be without their golden arches, UPS without their brown shield emblem, or Coca-Cola without their iconic cursive script? Each of these logos perfectly encapsulates the associated brand, and yet, each is an entirely different type of logo design.

The same way that food falls into basic food groups, logos fall into 5 basic styles, each with their own unique strengths and weaknesses. Here’s a definition of each logo type, along with some tips on how to choose one that properly represents your company.

1.Wordmark (Text)

In a recent study of logos belonging to the top 100 brands in the world, 37% of them consisted only of text, often stylized using a unique font. HTCS provide you these type of logo only on affordable price.

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2.Lettermark (Initials)

Simplicity is key when creating a logo, and lettermarks are about as simple as it gets. They’re similar to wordmarks in that they’re comprised of text, but highlight the company’s initials rather than their full name.HTCS provide you these type of lettermark only on affordable price.

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3.Brandmark (Symbol or Icon)

A symbol can express certain ideas much more effectively than text. Think of how well traffic signs are able to associate images with information (“merge left,” “school crossing,” and so forth) and, without a single word, compel you to take action (hopefully).In the same way, brandmark logos (which consist only of a symbol or icon) can give your audience a clear representation of your company’s identity without the use of words or letters.HTCS provide you these type of Brandmark only on affordable price.

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4.Combination Mark (Text and Symbol)

56% of the top brands’ logos incorporate both text and a symbol. Combination marks (occasionally known as iconic logotypes) are the best of both worlds, so it makes sense that they’d be so popular; they spell out the name of a company while simultaneously associating it with a visual icon.HTCS provide you these type of Combination Mark only on affordable price.

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5. Emblem (Text Inside Symbol)

Unlike combination marks, which position text and symbols side-by-side, emblems involve placing text inside of a symbol so that the two are practically inseparable.They tend to resemble the look of an official badge or seal, making them a common choice for government and political organizations, but they’re also used by well-known private companies like Starbucks Coffee and Harley Davidson.HTCS provide you these type of Emblem only on affordable price.

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3D Device Mockups

by PSDCovers

Turn your 2D designs into high quality, 3D product shots in seconds using free Photoshop actions by HTCS